Digital Marketing Services

Freelance Removals Digital Marketing Consultant

Driving profitable leads and sales on your website through SEO, PPC and CRO

A Data-Driven Approach to Removals Digital Marketing

In the competitive removals industry, a strong online presence is essential to attract clients, secure bookings, and grow your business. As a Freelance Removals Digital Marketing Consultant, I specialise in creating tailored strategies that combine SEO, PPC, CRO, and performance reporting to help removal companies stand out and thrive in the digital marketplace.

With expertise as a Removals Digital Marketing Expert, I focus on connecting your services with homeowners, renters, and businesses searching for reliable and professional moving solutions.

  • SEO (Search Engine Optimisation): I optimise your website to rank for high-value keywords like “house removals near me,” “office relocation services,” or “international moving companies.” By improving your visibility in search engines, I help drive organic traffic and generate qualified leads (read more).
  • PPC (Pay-Per-Click Advertising): Paid campaigns provide instant visibility. I design and manage Google Ads and Facebook campaigns to promote services like local moves, long-distance relocations, or packing services, ensuring your ads reach high-intent clients (read more).
  • CRO (Conversion Rate Optimisation): I optimise your website to convert visitors into bookings by refining service pages, enhancing enquiry forms, and crafting strong CTAs to encourage clients to request quotes or schedule moves (read more).
  • Performance Reporting: I provide clear, data-driven insights into your campaigns, tracking metrics such as traffic, bookings, and ROI. These reports allow you to refine your strategy and maximise results.

Whether you specialise in residential removals, office relocations, or international moves, my tailored Removals Digital Marketing Services help you attract more clients, grow your reputation, and secure more bookings. Contact me today to develop a results-driven strategy that supports your business goals.

Hi! I’m Paul

I’m a freelance Digital Marketing Consultant specialising in SEO, PPC and CRO with over 11 years of experience in planning, launching and optimising campaigns for SMEs, organisations and global businesses.

I’ve helped over 60 businesses grow profitably by running paid and organic campaigns for them with budgets ranging from £500-£41,000/month, and helped dozens of others through audits and training.

I’m passionate about helping businesses grow online by utilising the best tools on the market and finding smart ways of gaining a competitive edge.

Paul Hogg

Digital Marketing Consultant

11+

Years of Experience

Growing and refining my skills and processes

60+

Businesses Helped

And dozens of others through audits and training

30+

Industries Worked In

Including tech, manufacturing, retail, financial, science and more

How it Works

Digital Marketing Strategies take a 3-step approach

1. Research

I learn as much about your business or client as possible including target audiences, current performance, goals and targets

2. Strategise

I then tie all the information I’ve gathered into a strategy document with recommendations and estimated impact

3. Implement

Once you are happy with the strategy, I can implement the recommendations by applying my PPC and SEO skillsets

Recommendations

My Key Information

Who am I?

I am a PPC, SEO, CRO and Digital Marketing Strategy Consultant with over 11 years of experience in planning, launching and optimising campaigns for SMEs, organisations and global businesses.

I’ve helped over 60 businesses grow profitably by running paid and organic campaigns for them with budgets ranging from £500-£41,000/month, and helped dozens of others through audits and training.

I’m passionate about helping businesses grow online by utilising the best tools on the market and finding smart ways of gaining a competitive edge.

I live and breathe data but also have a skill for explaining things in a jargon-free way to clients.

In summary, I’m someone who gets to do what I love for a living!

What are my core competencies?

PPC

  • Ad copywriting
  • Search ads
  • Display ads
  • Social ads
  • Shopping ads
  • Budget forecasting
  • Competitor analysis
  • Account auditing

SEO

  • Keyword research
  • Content strategy
  • Technical auditing
  • Competitor analysis
  • Local SEO
  • International SEO
  • On-page optimisation
  • Link building

CRO

  • Campaign analysis
  • User experience (UX) analysis
  • Competitor analysis
  • Hypothesizing
  • Wireframing
  • A/B testing
  • Test analysis

Digital Marketing Strategy

  • Data and reporting
  • Competitor analysis
  • Market research
  • Budgeting
  • Channel strategies
What industries do I have experience in?
  • Automotive
  • B2B
  • B2C
  • Clothing and Jewellery
  • Commercial Fit-Out
  • Construction
  • Cyber Security
  • Education
  • Energy
  • Environmental
  • Finance
  • Health & Fitness
  • Home Improvement
  • Lighting
  • Logistics
  • Manufacturing
  • Marketing Agency
  • Non-Profit
  • Office Design
  • Retail
  • SASS
  • Science
  • Tech
  • Toys
  • Training
  • Waste Management
  • Wholesale and More
Do I work with agencies or just clients?

Both! If you need help with your agency’s SEO/PPC/CRO clients, I can act as an extension of your team and help your clients grow profitably.

I’ve worked both in-house and agency-side, so understand the priorities and challenges of both.

Send me a message and let me know how I can help.

What are some of my key achievements?
  • Generated 7-figure revenue leads for an international financial services business from a 5-figure budget at 33x return on ad spend (ROAS)
  • Expanded a large file transfer company to 4 new countries with a 5-figure PPC budget, generating 6-figure revenues
  • Generated high-value account requests (including Amazon UK) for an International Automotive Parts Retailer (11 websites, 11 countries, 10 languages) by running Google Search and LinkedIn ad campaigns as well as creating SEO pages for their product categories and optimising product pages
  • Grew a scientific equipment supplier from a 4-figure revenue a month to 6-figures with a 4-figure PPC budget
  • Grew a builders merchant’s online revenue by over 70% year-on-year using a mixture of SEO, PPC & CRO skills
  • Generated dozens of high-quality leads for a financial adviser with a 4-figure budget using a mixture of SEO, PPC & CRO skills
  • Helped bring a national leisure centre chain close to pre-covid membership levels by running paid ads across Google and Facebook/Instagram
  • Generated hundreds of student applications for a new degree apprenticeship programme from a 4-figure budget using PPC and SEO
  • Helped turn organic search into the most profitable channel for a national business coaching organisation through content strategy, technical SEO and link building
What tools do I have experience with?

PPC

  • Google ads
  • Meta/Facebook/Instagram ads
  • LinkedIn ads
  • Bing Ads

CMS

  • WordPress (this website is built on WordPress for example)
  • Shopify
  • HubSpot CMS
  • Magento

SEO

  • Google Search Console
  • Semrush
  • MOZ
  • Screaming Frog

CRO

  • Google Optimise
  • Hotjar
  • Mouseflow

Analytics

  • Google Analytics
  • HubSpot
  • Tag Manager
  • Excel/Sheets
What do I charge?

Whilst I believe that marketing is really important in your business, I understand running a business is all about juggling costs so I endeavour to offer competitive rates.

Marketing should be part of your budget, not overtake it.

Send me a message or call me and I’ll work with you to discuss your budget and what’s possible.

What qualifications do I have?

Google

  • Analytics
  • Search
  • Display
  • Mobile
  • Video

Semrush

  • SEO Toolkit
  • Keyword Research
  • Link Building

HubSpot

  • Marketing
  • CMS
  • Inbound
  • Contextual

Microsoft

  • Bing Advertising
Where can I be found online?

I’m on LinkedIn

What do I do outside of work?

Outside of growing profits, I enjoy playing guitar and drums, getting stuck into a good book, walks in the woods and along the beach (both of which I’m lucky enough to live near!), and travelling in my self-build campervan (Instagram).

Where am I based?

I’m in Norfolk, UK – a beautiful combination of coast, woodlands and city, even if it is a bit flat!