Digital Marketing Services
Freelance Supermarket Digital Marketing Consultant
Driving profitable leads and sales on your website through SEO, PPC and CRO
A Data-Driven Approach to Supermarket Digital Marketing
In the highly competitive supermarket industry, a robust digital marketing strategy is essential for attracting customers, increasing sales, and building brand loyalty. As a Freelance Supermarket Digital Marketing Consultant, I specialise in using SEO, PPC, CRO, and data-driven reporting to help supermarkets thrive online and in-store.
- Search Engine Optimisation (SEO): I optimise your supermarket’s website to rank for key search terms like “supermarkets near me,” “online grocery delivery,” and “fresh produce deals.” By enhancing on-page SEO, local SEO, and technical optimisation, I ensure your supermarket is easily found by customers searching for convenient shopping options (read more).
- Pay-Per-Click Advertising (PPC): My tailored PPC campaigns target specific customer needs, whether promoting weekly deals, seasonal sales, or new product launches. Platforms like Google Ads and Facebook are used to drive high-quality traffic and maximise return on investment (ROI) (read more).
- Conversion Rate Optimisation (CRO): I analyse your website’s performance to improve user experience, from streamlining the online shopping process to optimising click-and-collect or delivery options. This ensures that visitors convert into loyal customers quickly and efficiently (read more).
- Local SEO for In-Store Traffic: For physical locations, I optimise Google My Business profiles, secure local backlinks, and target regional keywords to drive footfall to your stores.
- Performance Reporting & Analytics: I provide comprehensive reports that track traffic, conversions, and campaign performance. These insights allow you to refine strategies, optimise your budget, and achieve measurable growth.
Whether you’re an independent grocery store or a national supermarket chain, my tailored Supermarket Digital Marketing Services help you attract more customers, increase sales, and strengthen your market position. Contact me today to create a results-driven digital marketing strategy for your supermarket.
E-commerce Marketing
Hi! I’m Paul
I’m a freelance Digital Marketing Consultant specialising in SEO, PPC and CRO with over 11 years of experience in planning, launching and optimising campaigns for SMEs, organisations and global businesses.
I’ve helped over 60 businesses grow profitably by running paid and organic campaigns for them with budgets ranging from £500-£41,000/month, and helped dozens of others through audits and training.
I’m passionate about helping businesses grow online by utilising the best tools on the market and finding smart ways of gaining a competitive edge.
Paul Hogg
Digital Marketing Consultant
11+
Years of Experience
Growing and refining my skills and processes
60+
Businesses Helped
And dozens of others through audits and training
30+
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
Digital Marketing Strategies take a 3-step approach
1. Research
I learn as much about your business or client as possible including target audiences, current performance, goals and targets
2. Strategise
I then tie all the information I’ve gathered into a strategy document with recommendations and estimated impact
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H
My Key Information
I am a PPC, SEO, CRO and Digital Marketing Strategy Consultant with over 11 years of experience in planning, launching and optimising campaigns for SMEs, organisations and global businesses.
I’ve helped over 60 businesses grow profitably by running paid and organic campaigns for them with budgets ranging from £500-£41,000/month, and helped dozens of others through audits and training.
I’m passionate about helping businesses grow online by utilising the best tools on the market and finding smart ways of gaining a competitive edge.
I live and breathe data but also have a skill for explaining things in a jargon-free way to clients.
In summary, I’m someone who gets to do what I love for a living!
PPC
- Ad copywriting
- Search ads
- Display ads
- Social ads
- Shopping ads
- Budget forecasting
- Competitor analysis
- Account auditing
SEO
- Keyword research
- Content strategy
- Technical auditing
- Competitor analysis
- Local SEO
- International SEO
- On-page optimisation
- Link building
CRO
- Campaign analysis
- User experience (UX) analysis
- Competitor analysis
- Hypothesizing
- Wireframing
- A/B testing
- Test analysis
Digital Marketing Strategy
- Data and reporting
- Competitor analysis
- Market research
- Budgeting
- Channel strategies
- Automotive
- B2B
- B2C
- Clothing and Jewellery
- Commercial Fit-Out
- Construction
- Cyber Security
- Education
- Energy
- Environmental
- Finance
- Health & Fitness
- Home Improvement
- Lighting
- Logistics
- Manufacturing
- Marketing Agency
- Non-Profit
- Office Design
- Retail
- SASS
- Science
- Tech
- Toys
- Training
- Waste Management
- Wholesale and More
Both! If you need help with your agency’s SEO/PPC/CRO clients, I can act as an extension of your team and help your clients grow profitably.
I’ve worked both in-house and agency-side, so understand the priorities and challenges of both.
Send me a message and let me know how I can help.
- Generated 7-figure revenue leads for an international financial services business from a 5-figure budget at 33x return on ad spend (ROAS)
- Expanded a large file transfer company to 4 new countries with a 5-figure PPC budget, generating 6-figure revenues
- Generated high-value account requests (including Amazon UK) for an International Automotive Parts Retailer (11 websites, 11 countries, 10 languages) by running Google Search and LinkedIn ad campaigns as well as creating SEO pages for their product categories and optimising product pages
- Grew a scientific equipment supplier from a 4-figure revenue a month to 6-figures with a 4-figure PPC budget
- Grew a builders merchant’s online revenue by over 70% year-on-year using a mixture of SEO, PPC & CRO skills
- Generated dozens of high-quality leads for a financial adviser with a 4-figure budget using a mixture of SEO, PPC & CRO skills
- Helped bring a national leisure centre chain close to pre-covid membership levels by running paid ads across Google and Facebook/Instagram
- Generated hundreds of student applications for a new degree apprenticeship programme from a 4-figure budget using PPC and SEO
- Helped turn organic search into the most profitable channel for a national business coaching organisation through content strategy, technical SEO and link building
PPC
- Google ads
- Meta/Facebook/Instagram ads
- LinkedIn ads
- Bing Ads
CMS
- WordPress (this website is built on WordPress for example)
- Shopify
- HubSpot CMS
- Magento
SEO
- Google Search Console
- Semrush
- MOZ
- Screaming Frog
CRO
- Google Optimise
- Hotjar
- Mouseflow
Analytics
- Google Analytics
- HubSpot
- Tag Manager
- Excel/Sheets
Whilst I believe that marketing is really important in your business, I understand running a business is all about juggling costs so I endeavour to offer competitive rates.
Marketing should be part of your budget, not overtake it.
Send me a message or call me and I’ll work with you to discuss your budget and what’s possible.
- Analytics
- Search
- Display
- Mobile
- Video
Semrush
- SEO Toolkit
- Keyword Research
- Link Building
HubSpot
- Marketing
- CMS
- Inbound
- Contextual
Microsoft
- Bing Advertising
Outside of growing profits, I enjoy playing guitar and drums, getting stuck into a good book, walks in the woods and along the beach (both of which I’m lucky enough to live near!), and travelling in my self-build campervan (Instagram).
I’m in Norfolk, UK – a beautiful combination of coast, woodlands and city, even if it is a bit flat!