Search Engine Optimisation Services

Freelance Interior Design SEO Consultant

Planning, creating and optimising keyword-focused content

A Keyword-Focused Approach to Interior Design SEO

A strong online presence is essential for interior designers to showcase their work, attract clients, and stand out in a competitive market. As a Freelance Interior Design SEO Consultant, I specialise in optimising websites for interior designers, helping them rank higher in search results, drive traffic, and grow their businesses.

With expertise as an Interior Design SEO Expert, I create bespoke strategies that target high-intent keywords like “luxury interior designers in [location],” “home renovation ideas,” or “modern office interiors.” By aligning your website with these searches, I connect your business with clients actively seeking your services.

Comprehensive Interior Design SEO Services:

  • Website Audit: I begin with a thorough review of your website to identify areas for improvement, including content gaps, site speed, and usability issues.
  • On-Page SEO: I optimise your portfolio, service pages, and metadata to ensure your site is search-engine-friendly and visually engaging.
  • Local SEO: For interior designers targeting specific areas, I optimise your Google Business Profile and incorporate location-based keywords to boost your visibility in local search results and Google Maps.
  • Content Creation: I develop SEO-optimised content, such as design tips, case studies, and trend guides, to engage visitors and establish your authority in the field.
  • Technical SEO: I address technical issues like mobile responsiveness, navigation, and structured data, ensuring your site performs well for both users and search engines.
  • Performance Tracking and Reporting: I provide detailed reports on rankings, traffic, and lead generation, so you can see the impact of your SEO strategy.

Whether you specialise in residential, commercial, or bespoke design, my tailored Interior Design SEO Services help you grow your online presence and attract more clients. Contact me today to optimise your website and elevate your design business.

Hi! I’m Paul

I’m a freelance Digital Marketing Consultant specialising in SEO, PPC and CRO with over 11 years of experience in planning, launching and optimising campaigns for SMEs, organisations and global businesses.

I’ve helped over 60 businesses grow profitably by running paid and organic campaigns for them with budgets ranging from £500-£41,000/month, and helped dozens of others through audits and training.

I’m passionate about helping businesses grow online by utilising the best tools on the market and finding smart ways of gaining a competitive edge.

Paul Hogg

Digital Marketing Consultant

11+

Years of Experience

Growing and refining my skills and processes

60+

Businesses Helped

And dozens of others through audits and training

30+

Industries Worked In

Including tech, manufacturing, retail, financial, science and more

How it Works

SEO campaigns take a 3-step approach

1. Strategy

I audit your current SEO performance and create a strategy around what technical changes and content should be created based on data.

2. Technical

Using industry-leading tools, I find the sticking points on your website and fix as many as possible to ensure all pages are crawlable.

3. Content

Ongoing work will then consist of content creation and updating, quarterly keyword research, link building, regular audits and reporting.

Recommendations

My Key Information

Who am I?

I am a PPC, SEO, CRO and Digital Marketing Strategy Consultant with over 11 years of experience in planning, launching and optimising campaigns for SMEs, organisations and global businesses.

I’ve helped over 60 businesses grow profitably by running paid and organic campaigns for them with budgets ranging from £500-£41,000/month, and helped dozens of others through audits and training.

I’m passionate about helping businesses grow online by utilising the best tools on the market and finding smart ways of gaining a competitive edge.

I live and breathe data but also have a skill for explaining things in a jargon-free way to clients.

In summary, I’m someone who gets to do what I love for a living!

What are my core competencies?

PPC

  • Ad copywriting
  • Search ads
  • Display ads
  • Social ads
  • Shopping ads
  • Budget forecasting
  • Competitor analysis
  • Account auditing

SEO

  • Keyword research
  • Content strategy
  • Technical auditing
  • Competitor analysis
  • Local SEO
  • International SEO
  • On-page optimisation
  • Link building

CRO

  • Campaign analysis
  • User experience (UX) analysis
  • Competitor analysis
  • Hypothesizing
  • Wireframing
  • A/B testing
  • Test analysis

Digital Marketing Strategy

  • Data and reporting
  • Competitor analysis
  • Market research
  • Budgeting
  • Channel strategies
What industries do I have experience in?
  • Automotive
  • B2B
  • B2C
  • Clothing and Jewellery
  • Commercial Fit-Out
  • Construction
  • Cyber Security
  • Education
  • Energy
  • Environmental
  • Finance
  • Health & Fitness
  • Home Improvement
  • Lighting
  • Logistics
  • Manufacturing
  • Marketing Agency
  • Non-Profit
  • Office Design
  • Retail
  • SASS
  • Science
  • Tech
  • Toys
  • Training
  • Waste Management
  • Wholesale and More
Do I work with agencies or just clients?

Both! If you need help with your agency’s SEO/PPC/CRO clients, I can act as an extension of your team and help your clients grow profitably.

I’ve worked both in-house and agency-side, so understand the priorities and challenges of both.

Send me a message and let me know how I can help.

What are some of my key achievements?
  • Generated 7-figure revenue leads for an international financial services business from a 5-figure budget at 33x return on ad spend (ROAS)
  • Expanded a large file transfer company to 4 new countries with a 5-figure PPC budget, generating 6-figure revenues
  • Generated high-value account requests (including Amazon UK) for an International Automotive Parts Retailer (11 websites, 11 countries, 10 languages) by running Google Search and LinkedIn ad campaigns as well as creating SEO pages for their product categories and optimising product pages
  • Grew a scientific equipment supplier from a 4-figure revenue a month to 6-figures with a 4-figure PPC budget
  • Grew a builders merchant’s online revenue by over 70% year-on-year using a mixture of SEO, PPC & CRO skills
  • Generated dozens of high-quality leads for a financial adviser with a 4-figure budget using a mixture of SEO, PPC & CRO skills
  • Helped bring a national leisure centre chain close to pre-covid membership levels by running paid ads across Google and Facebook/Instagram
  • Generated hundreds of student applications for a new degree apprenticeship programme from a 4-figure budget using PPC and SEO
  • Helped turn organic search into the most profitable channel for a national business coaching organisation through content strategy, technical SEO and link building
What tools do I have experience with?

PPC

  • Google ads
  • Meta/Facebook/Instagram ads
  • LinkedIn ads
  • Bing Ads

CMS

  • WordPress (this website is built on WordPress for example)
  • Shopify
  • HubSpot CMS
  • Magento

SEO

  • Google Search Console
  • Semrush
  • MOZ
  • Screaming Frog

CRO

  • Google Optimise
  • Hotjar
  • Mouseflow

Analytics

  • Google Analytics
  • HubSpot
  • Tag Manager
  • Excel/Sheets
What do I charge?

Whilst I believe that marketing is really important in your business, I understand running a business is all about juggling costs so I endeavour to offer competitive rates.

Marketing should be part of your budget, not overtake it.

Send me a message or call me and I’ll work with you to discuss your budget and what’s possible.

What qualifications do I have?

Google

  • Analytics
  • Search
  • Display
  • Mobile
  • Video

Semrush

  • SEO Toolkit
  • Keyword Research
  • Link Building

HubSpot

  • Marketing
  • CMS
  • Inbound
  • Contextual

Microsoft

  • Bing Advertising
Where can I be found online?

I’m on LinkedIn

What do I do outside of work?

Outside of growing profits, I enjoy playing guitar and drums, getting stuck into a good book, walks in the woods and along the beach (both of which I’m lucky enough to live near!), and travelling in my self-build campervan (Instagram).

Where am I based?

I’m in Norfolk, UK – a beautiful combination of coast, woodlands and city, even if it is a bit flat!