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Hi! I’m Paul

I’m a freelance Digital Marketing Consultant specialising in SEO, PPC and CRO with over 11 years of experience in planning, launching and optimising campaigns for SMEs, organisations and global businesses.

I’ve helped over 60 businesses grow profitably by running paid and organic campaigns for them with budgets ranging from £500-£41,000/month, and helped dozens of others through audits and training.

I’m passionate about helping businesses grow online by utilising the best tools on the market and finding smart ways of gaining a competitive edge.

Paul Hogg

Digital Marketing Consultant

I Help Businesses Grow Profitably Online By…

Search Engine Optimisation (SEO)

…planning, creating and optimising keyword-focused content.

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Paid Advertising
(PPC)

…combining data-driven targeting with enticing ads and landing pages.

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Conversion Rate Optimisation (CRO)

…analysing, hypothesizing and testing user experiences on your pages.

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Digital Marketing Strategy

…curating the most effective tactics into a comprehensive plan of action.

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Over 10 Years of Experience

I’ve worked with 50+ SMEs, Organisations and Global Businesses across 30+ industries, helping build and scale their campaigns profitably.

By combining my passion for discovery and learning about clients, my proficiency with industry-leading tools and an analytical approach, I help businesses achieve their marketing goals.

  • Proficient with tools such as Google Analytics, HubSpot, Hotjar, Semrush, Google Search Console, Tag Manager and more
  • £500-£41,000/month PPC budgets handled
  • Worked both in-house and agency-side, so understand the priorities and challenges of both
  • Google, Semrush, HubSpot and Microsoft Ads qualified

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My Key Information

Who am I?

I am a PPC, SEO, CRO and Digital Marketing Strategy Consultant with over 11 years of experience in planning, launching and optimising campaigns for SMEs, organisations and global businesses.

I’ve helped over 60 businesses grow profitably by running paid and organic campaigns for them with budgets ranging from £500-£41,000/month, and helped dozens of others through audits and training.

I’m passionate about helping businesses grow online by utilising the best tools on the market and finding smart ways of gaining a competitive edge.

I live and breathe data but also have a skill for explaining things in a jargon-free way to clients.

In summary, I’m someone who gets to do what I love for a living!

What are my core competencies?

PPC

  • Ad copywriting
  • Search ads
  • Display ads
  • Social ads
  • Shopping ads
  • Budget forecasting
  • Competitor analysis
  • Account auditing

SEO

  • Keyword research
  • Content strategy
  • Technical auditing
  • Competitor analysis
  • Local SEO
  • International SEO
  • On-page optimisation
  • Link building

CRO

  • Campaign analysis
  • User experience (UX) analysis
  • Competitor analysis
  • Hypothesizing
  • Wireframing
  • A/B testing
  • Test analysis

Digital Marketing Strategy

  • Data and reporting
  • Competitor analysis
  • Market research
  • Budgeting
  • Channel strategies
What industries do I have experience in?
  • Automotive
  • B2B
  • B2C
  • Clothing and Jewellery
  • Commercial Fit-Out
  • Construction
  • Cyber Security
  • Education
  • Energy
  • Environmental
  • Finance
  • Health & Fitness
  • Home Improvement
  • Lighting
  • Logistics
  • Manufacturing
  • Marketing Agency
  • Non-Profit
  • Office Design
  • Retail
  • SASS
  • Science
  • Tech
  • Toys
  • Training
  • Waste Management
  • Wholesale and More
Do I work with agencies or just clients?

Both! If you need help with your agency’s SEO/PPC/CRO clients, I can act as an extension of your team and help your clients grow profitably.

I’ve worked both in-house and agency-side, so understand the priorities and challenges of both.

Send me a message and let me know how I can help.

What are some of my key achievements?
  • Generated 7-figure revenue leads for an international financial services business from a 5-figure budget at 33x return on ad spend (ROAS)
  • Expanded a large file transfer company to 4 new countries with a 5-figure PPC budget, generating 6-figure revenues
  • Generated high-value account requests (including Amazon UK) for an International Automotive Parts Retailer (11 websites, 11 countries, 10 languages) by running Google Search and LinkedIn ad campaigns as well as creating SEO pages for their product categories and optimising product pages
  • Grew a scientific equipment supplier from a 4-figure revenue a month to 6-figures with a 4-figure PPC budget
  • Grew a builders merchant’s online revenue by over 70% year-on-year using a mixture of SEO, PPC & CRO skills
  • Generated dozens of high-quality leads for a financial adviser with a 4-figure budget using a mixture of SEO, PPC & CRO skills
  • Helped bring a national leisure centre chain close to pre-covid membership levels by running paid ads across Google and Facebook/Instagram
  • Generated hundreds of student applications for a new degree apprenticeship programme from a 4-figure budget using PPC and SEO
  • Helped turn organic search into the most profitable channel for a national business coaching organisation through content strategy, technical SEO and link building
What tools do I have experience with?

PPC

  • Google ads
  • Meta/Facebook/Instagram ads
  • LinkedIn ads
  • Bing Ads

CMS

  • WordPress (this website is built on WordPress for example)
  • Shopify
  • HubSpot CMS
  • Magento

SEO

  • Google Search Console
  • Semrush
  • MOZ
  • Screaming Frog

CRO

  • Google Optimise
  • Hotjar
  • Mouseflow

Analytics

  • Google Analytics
  • HubSpot
  • Tag Manager
  • Excel/Sheets
What do I charge?

Whilst I believe that marketing is really important in your business, I understand running a business is all about juggling costs so I endeavour to offer competitive rates.

Marketing should be part of your budget, not overtake it.

Send me a message or call me and I’ll work with you to discuss your budget and what’s possible.

What qualifications do I have?

Google

  • Analytics
  • Search
  • Display
  • Mobile
  • Video

Semrush

  • SEO Toolkit
  • Keyword Research
  • Link Building

HubSpot

  • Marketing
  • CMS
  • Inbound
  • Contextual

Microsoft

  • Bing Advertising
Where can I be found online?

I’m on LinkedIn

What do I do outside of work?

Outside of growing profits, I enjoy playing guitar and drums, getting stuck into a good book, walks in the woods and along the beach (both of which I’m lucky enough to live near!), and travelling in my self-build campervan (Instagram).

Where am I based?

I’m in Norfolk, UK – a beautiful combination of coast, woodlands and city, even if it is a bit flat!