Over 11 Years of Helping Businesses Grow Profitably
I am a PPC, SEO, CRO and Digital Marketing Strategy Consultant with over 12 years of experience in planning, launching and optimising campaigns for SMEs, organisations and global businesses.
I’ve helped over 60 businesses grow profitably by running paid and organic campaigns for them with budgets ranging from £500-£41,000/month, and helped dozens of others through audits and training.
I’m passionate about helping businesses grow online by utilising the best tools on the market and finding smart ways of gaining a competitive edge.
I live and breathe data but also have a skill for explaining things in a jargon-free way to clients.
In summary, I’m someone who gets to do what they love for a living!
My Core Competencies
PPC: Ad copywriting, search ads, display ads, social ads, shopping ads, budget forecasting, competitor analysis, account auditing
SEO: Keyword research, content strategy, technical auditing, competitor analysis, local SEO, international SEO, on-page optimisation, link building
CRO: Campaign analysis, user experience (UX) analysis, competitor analysis, hypothesizing, wireframing, A/B testing, test analysis
Digital marketing strategy, data and reporting, competitor analysis, market research, budgeting, channel strategies
Tools I Use
Google ads, Meta/Facebook/Instagram ads, LinkedIn ads, Bing Ads
Google Search Console, Semrush, MOZ, Screaming Frog
Google Analytics, HubSpot, Tag Manager, Excel/Sheets
WordPress, Shopify, HubSpot CMS, Magento
Google Optimise, Hotjar, Mouseflow
12
Years of Experience
Growing and refining my skills and processes
65
Businesses Helped
And dozens of others through audits and training
32
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H