Search Engine Optimisation Services

Freelance WordPress SEO Consultant

Planning, creating and optimising keyword-focused content

How SEO Can Benefit WordPress Websites

As a freelance WordPress SEO consultant, I help UK businesses make the most of their WordPress websites by improving visibility, boosting rankings and driving relevant traffic. Whether you’re running a custom theme, WooCommerce shop or an Elementor-built site, I can tailor an SEO strategy that aligns with your business goals and technical setup.

WordPress offers flexibility, but poor configuration can limit your site’s potential. From bloated plugins and slow load times to unoptimised category pages, WordPress SEO challenges are unique. I help businesses address the following:

  • Technical SEO audits specifically for WordPress
  • Fixing crawl and indexation issues caused by plugins or themes
  • Optimising for Core Web Vitals and site speed
  • Streamlining site architecture and internal linking
  • SEO-friendly setups for Gutenberg, Elementor, and WooCommerce

My WordPress SEO Services

  • In-depth audits tailored to your WordPress setup
  • Keyword research aligned with search intent and content opportunities
  • On-page SEO, including schema markup and metadata optimisation
  • Blog optimisation using categories, tags and SEO best practices
  • Technical fixes: sitemaps, robots.txt, redirects, canonical tags
  • Content strategy to target long-tail keywords and support conversion
  • Ongoing tracking via Search Console and analytics

How SEO for WordPress Works

I’ve worked across a wide range of industries including professional services, trades, e-commerce and creative businesses, each with unique SEO challenges. Whether you’re looking to rank locally, grow nationally or scale content-led acquisition, I can help.

If your WordPress website isn’t ranking as well as it should be, or traffic has plateaued, it’s time for a fresh perspective. I offer a free discovery call to explore what’s holding your site back and how I can help fix it.

12

Years of Experience

Growing and refining my skills and processes

65

Businesses Helped

And dozens of others through audits and training

32

Industries Worked In

Including tech, manufacturing, retail, financial, science and more

How it Works

SEO campaigns take a 3-step approach

1. Strategy

I audit your current SEO performance and create a strategy around what technical changes and content should be created based on data.

2. Technical

Using industry-leading tools, I find the sticking points on your website and fix as many as possible to ensure all pages are crawlable.

3. Content

Ongoing work will then consist of content creation and updating, quarterly keyword research, link building, regular audits and reporting.

Why Work With Me?

Recommendations

“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”

Joseph F

“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”

Chris N

“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”

Monalisa C

“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”

Philip T

“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”

Elysha S

“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”

Jon P

“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”

Andra B

“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”

Matthew W

“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”

Anna H

Verified by LinkedIn

Offering a Range of SEO Services

  • Lead Generation

  • WordPress SEO

  • WooCommerce SEO

  • Shopify SEO

  • Magento SEO

  • HubSpot SEO

  • Squarespace SEO

  • Migrations