Digital Marketing Services
Freelance Bakery Digital Marketing Consultant
Driving profitable leads and sales on your website through SEO, PPC and CRO
In the competitive bakery industry, a strong digital presence is essential to attract customers, increase orders, and grow your business. As a Freelance Bakery Digital Marketing Consultant, I specialise in creating tailored digital marketing strategies that integrate SEO, PPC, CRO, and detailed reporting to help bakeries thrive online.
With expertise as a Bakery Digital Marketing Expert, I focus on showcasing your delicious creations and helping your bakery connect with local customers actively searching for fresh baked goods and special treats.
- SEO (Search Engine Optimisation): I optimise your website to rank for relevant keywords such as “artisan bakery near me,” “wedding cakes in [location],” or “fresh bread delivery.” By improving visibility in local search results, I drive organic traffic to your bakery’s website.
- PPC (Pay-Per-Click Advertising): Paid campaigns provide immediate results. I design and manage PPC campaigns on platforms like Google Ads and social media, promoting your baked goods, seasonal specials, and online orders to attract high-value customers.
- CRO (Conversion Rate Optimisation): I ensure your website converts visitors into customers by optimising product pages, streamlining online ordering processes, and enhancing CTAs to boost sales and reservations.
- Performance Reporting: Transparency is key to success. I provide detailed reports on website traffic, sales, and campaign ROI, helping you track progress and refine your marketing strategy.
Whether you run a boutique bakery, an online cake shop, or a café, my tailored Bakery Digital Marketing Services help you stand out and grow your business. Contact me today to create a digital strategy that brings more customers to your doorstep and celebrates your baking expertise.
11+
Years of Experience
Growing and refining my skills and processes
60+
Businesses Helped
And dozens of others through audits and training
30+
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
Digital Marketing Campaigns take a 3-step approach
1. Research
I learn as much about your business or client as possible including target audiences, current performance, goals and targets
2. Strategise
I then tie all the information I’ve gathered into a strategy document with recommendations and estimated impact
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H
FAQ About Bakery Digital Marketing
Bakery digital marketing involves using online channels like search engines, social media, and paid advertising to promote your bakery, attract customers, and increase sales. With more people searching online for local bakeries, having a strong digital strategy helps your business stand out and brings more customers through your doors or to your website.
Search Engine Optimisation (SEO) improves your bakery’s visibility in search results when people look for services like “fresh bread near me” or “birthday cakes in [location]”. By optimising your website, Google Business Profile, and local citations, SEO helps your bakery appear in the top results, increasing footfall and online orders.
As a bakery digital marketing expert, I manage Pay-Per-Click (PPC) campaigns on Google Ads, Facebook, and Instagram. PPC allows you to promote seasonal offers, new product launches, or special events to highly targeted audiences. It’s a fast and cost-effective way to generate leads, orders, and store visits.
CRO focuses on making your website more effective at turning visitors into customers. This might involve improving your online ordering process, enhancing calls to action, or redesigning pages for better mobile usability. By analysing visitor behaviour and testing improvements, I help increase your conversion rates and maximise the value of every website visit.
Yes. I provide clear, easy-to-understand performance reports that show exactly how your bakery’s digital marketing is performing. This includes data on website traffic, search rankings, ad performance, conversions, and ROI. Transparent reporting allows us to continually refine your strategy and ensure your marketing spend delivers results.
Timelines vary depending on the service. PPC can drive immediate traffic and sales, while SEO tends to deliver longer-term, sustainable growth over 3–6 months. CRO improvements can boost performance quickly once changes are implemented. Regular performance reporting helps track progress every step of the way.
Offering a Range of Digital Marketing Services
- E-commerce Marketing
- International Marketing
WordPress Marketing
WooCommerce Marketing
Shopify Marketing
Magento Marketing
Squarespace Marketing
Marketing Management
White Label Marketing
Small Business Marketing
Outsourcing