Digital Marketing Services
Freelance Bank Digital Marketing Consultant
Driving profitable leads and sales on your website through SEO, PPC and CRO
In today’s financial sector, leveraging targeted digital strategies is vital to attract new customers, generate leads, and maximise ROI. As a Freelance Bank Digital Marketing Consultant, I specialise in using data-driven SEO, PPC, CRO, and reporting to help banks achieve measurable growth and a competitive edge in the marketplace.
- Search Engine Optimisation (SEO): I optimise your bank’s website to improve rankings for critical search terms such as “best mortgage rates,” “business banking solutions,” or “personal loans near me.” This includes on-page optimisation, technical enhancements, and local SEO strategies that make your bank visible to prospective customers in your target regions.
- Pay-Per-Click Advertising (PPC): My tailored PPC campaigns on platforms like Google Ads and LinkedIn drive immediate traffic to your website. Whether promoting savings accounts, credit cards, or loan products, I ensure campaigns are finely tuned for high click-through rates (CTR), low cost-per-click (CPC), and maximised conversions.
- Conversion Rate Optimisation (CRO): I analyse user behaviour and optimise key pages, such as application forms and service landing pages, to ensure visitors convert into leads or customers. Streamlined navigation, faster load times, and intuitive user journeys create a seamless experience that builds trust and drives action.
- Performance Reporting & Analytics: Detailed reporting is at the core of my approach. I provide comprehensive insights into traffic, conversion rates, cost-per-acquisition (CPA), and campaign ROI. These reports help track success and guide data-informed decisions to refine your strategy further.
By focusing on measurable strategies and optimisation, my tailored Bank Digital Marketing Services ensure that every pound you invest in SEO and PPC delivers maximum returns. Contact me today to create a results-driven marketing strategy that helps your bank achieve sustained growth and customer acquisition.
11+
Years of Experience
Growing and refining my skills and processes
60+
Businesses Helped
And dozens of others through audits and training
30+
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
Digital Marketing Campaigns take a 3-step approach
1. Research
I learn as much about your business or client as possible including target audiences, current performance, goals and targets
2. Strategise
I then tie all the information I’ve gathered into a strategy document with recommendations and estimated impact
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H
FAQ about Bank Digital Marketing
In an increasingly digital world, customers expect seamless online experiences from banks. Digital marketing helps you reach new audiences, strengthen customer relationships, and promote products such as mortgages, savings accounts, and loans. Through a combination of SEO, PPC, CRO, and performance reporting, you can ensure your bank stays competitive and visible online.
Search Engine Optimisation (SEO) improves your bank’s visibility in search results when potential customers look for financial products or services. By targeting relevant keywords such as “best savings accounts” or “business banking near me,” SEO helps you attract high-quality traffic, improve trust, and generate more enquiries or applications through your website.
For banks, Pay-Per-Click (PPC) advertising is highly effective for promoting services like personal loans, credit cards, and business accounts. Google Ads and Microsoft Ads allow you to target users actively searching for financial solutions, while social media advertising can raise brand awareness. A well-managed PPC strategy ensures efficient use of budget with clear returns on investment.
Conversion Rate Optimisation (CRO) focuses on turning website visitors into customers. For banks, this might involve improving online application forms, streamlining navigation, or testing different calls to action. Even small improvements in conversion rates can significantly increase the number of qualified leads or account sign-ups without additional advertising spend.
Success is measured through clear, tailored performance reporting that tracks key metrics such as website traffic, conversion rates, cost per acquisition, and return on ad spend. By analysing this data regularly, you can understand what’s working, identify areas for improvement, and make informed decisions that drive sustainable growth for your bank.
Offering a Range of Digital Marketing Services
- E-commerce Marketing
- International Marketing
WordPress Marketing
WooCommerce Marketing
Shopify Marketing
Magento Marketing
Squarespace Marketing
Marketing Management
White Label Marketing
Small Business Marketing
Outsourcing