Digital Marketing Services
Freelance Builders Merchants Digital Marketing Consultant
Driving profitable leads and sales on your website through SEO, PPC and CRO
In the competitive building supplies industry, a robust digital marketing strategy is essential to attract contractors, tradespeople, and DIY enthusiasts. As a Freelance Builders Merchants Digital Marketing Consultant, I specialise in crafting tailored campaigns that integrate SEO, PPC, CRO, and detailed reporting to help builders merchants increase visibility, generate leads, and drive sales.
With expertise as a Builders Merchants Digital Marketing Expert, I help your business connect with customers searching for reliable building materials and supplies, ensuring your brand becomes a go-to source in your market.
- SEO (Search Engine Optimisation): I optimise your website to rank for high-intent keywords such as “building materials suppliers near me,” “timber merchants in [location],” or “bulk construction materials.” By improving your visibility in search results, I help you attract organic traffic from professionals and homeowners alike (read more).
- PPC (Pay-Per-Click Advertising): Paid campaigns deliver immediate results. I design and manage PPC ads on platforms like Google Ads and social media to promote special offers, new product ranges, or delivery services, targeting high-value customers with tailored messaging.
- CRO (Conversion Rate Optimisation): I ensure your website converts traffic into sales by optimising product pages, simplifying checkout processes, and improving CTAs to encourage enquiries and purchases (read more).
- Performance Reporting: I provide detailed analytics, tracking metrics such as website traffic, lead generation, and ROI. These insights help refine your strategy and ensure continued success.
Whether you supply to large contractors or cater to DIY enthusiasts, my tailored Builders Merchants Digital Marketing Services help you grow your business and stand out in the market. Contact me today to create a results-driven digital strategy that drives traffic, boosts sales, and builds your reputation.
11+
Years of Experience
Growing and refining my skills and processes
60+
Businesses Helped
And dozens of others through audits and training
30+
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
Digital Marketing Campaigns take a 3-step approach
1. Research
I learn as much about your business or client as possible including target audiences, current performance, goals and targets
2. Strategise
I then tie all the information I’ve gathered into a strategy document with recommendations and estimated impact
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H
FAQ about Builders Merchants Digital Marketing
With more tradespeople and consumers researching and ordering building materials online, having a strong digital presence is essential for builders merchants. Digital marketing helps increase visibility, attract new customers, and drive sales both online and in-store. A well-planned strategy using SEO, PPC, CRO and clear performance reporting ensures your brand stands out in a competitive market and delivers measurable results.
Search Engine Optimisation (SEO) helps your business appear at the top of search results when potential customers are looking for building supplies, tools or materials in your area. By targeting specific keywords such as “timber merchant in [location]” or “bulk building supplies,” SEO drives relevant traffic to your website. Strong SEO also builds brand trust, generates more enquiries, and increases sales both online and in your physical stores.
Pay-Per-Click (PPC) advertising is a powerful way for builders merchants to reach potential customers who are actively searching for products or services you offer. Through Google Ads, Microsoft Ads and social media campaigns, you can promote high-margin products, time-sensitive offers or seasonal lines. PPC ensures you appear in front of the right audience, at the right time, with full control over budget and targeting to maximise return on investment.
Conversion Rate Optimisation (CRO) focuses on turning website visitors into paying customers. For builders merchants, this might involve improving the online purchasing process, simplifying navigation, or highlighting key selling points such as free delivery or trade discounts. Even small changes can increase sales without additional advertising costs, making CRO an essential part of a successful digital strategy.
Success is measured through clear and transparent performance reporting. This includes tracking key metrics such as website traffic, online sales, phone calls, enquiries and advertising spend. With regular reporting and analysis, you will understand what is driving growth, where to focus your efforts, and how your digital marketing is contributing to your bottom line. This approach ensures your investment delivers tangible results over time.
Offering a Range of Digital Marketing Services
- E-commerce Marketing
- International Marketing
WordPress Marketing
WooCommerce Marketing
Shopify Marketing
Magento Marketing
Squarespace Marketing
Marketing Management
White Label Marketing
Small Business Marketing
Outsourcing