Digital Marketing Services
Freelance Hotel Digital Marketing Consultant
Driving profitable leads and sales on your website through SEO, PPC and CRO
In the competitive hospitality industry, a strong digital presence is essential for hotels to attract guests, increase bookings, and build a loyal customer base. As a Freelance Hotel Digital Marketing Consultant, I specialise in crafting tailored strategies that combine SEO, PPC, CRO, and performance reporting to help hotels thrive in the digital landscape.
With expertise as a Hotel Digital Marketing Expert, I focus on connecting your property with travellers searching for exceptional accommodation, ensuring your brand stands out online.
- SEO (Search Engine Optimisation): I optimise your website to rank for high-value keywords such as “luxury hotels in [location],” “budget-friendly accommodation near me,” or “pet-friendly hotels.” By improving your visibility in search engines, I drive organic traffic from travellers actively looking for stays in your area.
- PPC (Pay-Per-Click Advertising): Paid campaigns provide instant visibility. I create and manage Google Ads, Facebook, and Instagram campaigns to promote special offers, last-minute deals, or unique experiences, targeting both leisure and business travellers.
- CRO (Conversion Rate Optimisation): I optimise your website to convert visitors into bookings by enhancing room descriptions, streamlining the booking process, and creating compelling CTAs that encourage direct reservations.
- Performance Reporting: Data transparency is key. I provide detailed reports on metrics such as website traffic, bookings, and ROI, offering actionable insights to refine your strategy and maximise growth.
Whether you run a boutique hotel, a luxury resort, or a chain of properties, my tailored Hotel Digital Marketing Services help you attract more guests, enhance your reputation, and increase revenue. Contact me today to create a results-driven strategy that elevates your hotel’s digital presence and ensures your success in the hospitality industry.
11+
Years of Experience
Growing and refining my skills and processes
60+
Businesses Helped
And dozens of others through audits and training
30+
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
Digital Marketing Campaigns take a 3-step approach
1. Research
I learn as much about your business or client as possible including target audiences, current performance, goals and targets
2. Strategise
I then tie all the information I’ve gathered into a strategy document with recommendations and estimated impact
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H
FAQ about Hotel Digital Marketing
Offering a Range of Digital Marketing Services
- E-commerce Marketing
- International Marketing
WordPress Marketing
WooCommerce Marketing
Shopify Marketing
Magento Marketing
Squarespace Marketing
Marketing Management
White Label Marketing
Small Business Marketing
Outsourcing