Digital Marketing Services
Freelance Home Improvement Digital Marketing Consultant
Driving profitable leads and sales on your website through SEO, PPC and CRO
In the competitive home improvement industry, a strong digital presence is essential to attract homeowners, secure more projects, and grow your business. As a Freelance Home Improvement Digital Marketing Consultant, I specialise in developing tailored strategies that integrate SEO, PPC, CRO, and performance reporting to help home improvement businesses stand out and achieve measurable results.
With expertise as a Home Improvement Digital Marketing Expert, I focus on connecting your services with homeowners actively searching for trusted renovation and improvement professionals.
- SEO (Search Engine Optimisation): I optimise your website to rank for high-value keywords such as “kitchen remodel near me,” “home renovation services in [location],” or “bathroom refurbishment experts.” By improving your visibility in search engines, I help attract organic traffic from homeowners looking for your expertise.
- PPC (Pay-Per-Click Advertising): Paid campaigns provide immediate visibility. I design and manage Google Ads and social media campaigns to promote special offers, seasonal discounts, or new services, targeting high-intent clients ready to begin their home improvement projects.
- CRO (Conversion Rate Optimisation): I optimise your website to convert visitors into leads by refining service pages, showcasing project portfolios, and crafting compelling CTAs that encourage quote requests or consultations.
- Performance Reporting: I provide transparent, data-driven insights into your marketing campaigns, tracking traffic, lead generation, and ROI to ensure your strategy continues to deliver results.
Whether you specialise in kitchen renovations, outdoor spaces, or full home makeovers, my tailored Home Improvement Digital Marketing Services help you attract more clients, grow your reputation, and scale your business. Contact me today to create a results-driven strategy that transforms your digital presence and generates consistent leads.
11+
Years of Experience
Growing and refining my skills and processes
60+
Businesses Helped
And dozens of others through audits and training
30+
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
Digital Marketing Campaigns take a 3-step approach
1. Research
I learn as much about your business or client as possible including target audiences, current performance, goals and targets
2. Strategise
I then tie all the information I’ve gathered into a strategy document with recommendations and estimated impact
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H
FAQ about Home Improvement Digital Marketing
The home improvement industry relies heavily on trust and local visibility. Homeowners researching renovations, extensions, or upgrades turn to the internet to find reputable companies. Digital marketing helps your business stand out, attract new customers, and showcase your expertise. By combining SEO, PPC, CRO, and performance reporting, you can build a strong online presence that drives enquiries and grows your reputation in the community.
Search Engine Optimisation (SEO) ensures your business appears when potential customers search for services such as “kitchen renovation,” “loft conversions,” or “garden landscaping.” By optimising your website, creating helpful content, and targeting location-specific keywords, SEO drives relevant traffic and helps establish your business as a trusted choice for home improvement projects.
Yes, Pay-Per-Click (PPC) advertising is an effective way to reach homeowners actively looking for renovation services. With carefully targeted campaigns on Google, Facebook or Instagram, you can showcase past projects, promote special offers, and drive enquiries. PPC allows home improvement businesses to get immediate visibility with full control over spending and clear measurement of return on investment.
Conversion Rate Optimisation (CRO) is key to turning website visitors into paying customers. For home improvement businesses, this might involve improving how services are presented, making it easy to request a quote, or adding visual galleries of completed projects. By enhancing the user experience, CRO ensures that more of your site visitors convert into genuine leads without increasing advertising costs.
Success is measured through detailed performance reporting that tracks the key indicators most relevant to your business. This includes website traffic, enquiry volumes, cost per lead, and advertising returns. Regular reporting highlights what is working well and where improvements can be made, helping you make informed decisions and achieve steady business growth.
Offering a Range of Digital Marketing Services
- E-commerce Marketing
- International Marketing
WordPress Marketing
WooCommerce Marketing
Shopify Marketing
Magento Marketing
Squarespace Marketing
Marketing Management
White Label Marketing
Small Business Marketing
Outsourcing