PPC Services
Freelance Shopify PPC Consultant
Drive profitable leads and sales from effective paid advertising campaigns
How PPC Can Benefit Shopify Websites
Shopify is a powerful e-commerce platform, but to maximise its potential, a strong Pay-Per-Click (PPC) advertising strategy is essential. As a Freelance Shopify PPC Consultant, I specialise in creating and managing PPC campaigns that drive high-intent traffic, boost sales, and deliver measurable ROI for Shopify stores.
As a Shopify PPC Expert, I understand the unique needs of e-commerce businesses and tailor strategies to help you connect with your target audience and grow your store.
My Shopify PPC Services
- Custom PPC Strategies: I design bespoke PPC campaigns to align with your goals, whether it’s promoting new products, increasing seasonal sales, or driving traffic to your store. I utilise ad formats like Google Shopping, search ads, and social media ads to maximise visibility and conversions.
- Keyword Research & Ad Copywriting: I target high-intent keywords such as “buy [product] online,” “best deals on [category],” or “affordable [niche product].” With compelling ad copy, I ensure your ads resonate with shoppers and encourage clicks.
- Platform Expertise: From Google Ads and Bing Ads to Facebook, Instagram, and TikTok, I manage campaigns across the platforms that best suit your audience, ensuring your products are seen by potential buyers.
- Campaign Management & Optimisation: I continuously monitor your campaigns, making data-driven adjustments to improve click-through rates (CTR), reduce cost-per-click (CPC), and maximise sales. I refine targeting, bidding, and ad creatives for optimal performance.
- Performance Reporting: I provide detailed, transparent reports tracking metrics like impressions, sales, and ROI, giving you full visibility into your campaigns’ effectiveness.
How PPC for Shopify Works
Whether you’re a small startup or a well-established Shopify store, my tailored Shopify PPC Services help you attract more customers, increase sales, and grow your business. Contact me today to develop a results-driven PPC strategy that takes your Shopify store to the next level.
12
Years of Experience
Growing and refining my skills and processes
65
Businesses Helped
And dozens of others through audits and training
32
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
PPC campaigns take a 3-step approach
1. Strategy
I audit any current or previous campaigns and create a strategy around what worked and what should be tested based on data.
2. Build
I then create accounts, write ad copy, create imagery and build structured campaigns and landing pages in line with the strategy.
3. Optimise
Over time I run and analyse experiments on messaging, imagery, placements and targeting to scale return on investment.
Why Work With Me?
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H