Search Engine Optimisation Services

Freelance Search Engine Marketing (SEM) Consultant

Planning, creating and optimising keyword-focused content

A Keyword-Focused Approach to Search Engine Marketing (SEM)

In today’s competitive digital landscape, a strong search engine marketing strategy is essential for businesses looking to drive traffic, generate leads, and increase sales. As a Freelance Search Engine Marketing (SEM) Consultant, I specialise in designing and managing effective SEM campaigns that deliver measurable results and maximise ROI.

With expertise as a Search Engine Marketing (SEM) Expert, I create tailored strategies that combine paid advertising (PPC) and search engine optimisation (SEO) to achieve your business goals. Whether you want to increase visibility, drive conversions, or dominate your market, my customised approach ensures your campaigns are optimised for success.

  • Comprehensive SEM Services: My process begins with an in-depth analysis of your business, target audience, and competitors. I craft data-driven campaigns that target high-intent keywords, ensuring your ads appear in front of the right audience at the right time.
  • PPC Campaign Management: I create and manage Google Ads, Bing Ads, and display campaigns to drive immediate results. This includes optimising ad copy, bid strategies, and landing pages for maximum performance.
  • SEO Integration: By aligning paid campaigns with organic efforts, I ensure your overall search presence is cohesive and impactful, capturing traffic across multiple channels.
  • Performance Monitoring and Reporting: I continuously monitor campaign performance and provide transparent reports detailing key metrics like CTR, CPC, and conversions. Real-time adjustments ensure your campaigns remain competitive and cost-effective.

My Search Engine Marketing (SEM) Services are designed for businesses of all sizes, from start-ups to established enterprises. Let’s create an SEM strategy that drives traffic, increases conversions, and delivers real growth. Contact me today to unlock the full potential of search engine marketing with expert guidance.

11+

Years of Experience

Growing and refining my skills and processes

60+

Businesses Helped

And dozens of others through audits and training

30+

Industries Worked In

Including tech, manufacturing, retail, financial, science and more

How it Works

SEO campaigns take a 3-step approach

1. Strategy

I audit your current SEO performance and create a strategy around what technical changes and content should be created based on data.

2. Technical

Using industry-leading tools, I find the sticking points on your website and fix as many as possible to ensure all pages are crawlable.

3. Content

Ongoing work will then consist of content creation and updating, quarterly keyword research, link building, regular audits and reporting.

Recommendations

“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”

Joseph F

“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”

Chris N

“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”

Monalisa C

“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”

Philip T

“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”

Elysha S

“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”

Jon P

“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”

Andra B

“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”

Matthew W

“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”

Anna H

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