Search Engine Optimisation Services
Freelance Financial Services SEO Consultant
Planning, creating and optimising keyword-focused content
In the competitive financial sector, having a strong online presence is essential to attract clients, build trust, and grow your business. As a Freelance Financial Services SEO Consultant, I specialise in optimising websites for financial firms, helping them rank higher in search results and connect with clients actively seeking expert advice.
With expertise as a Financial Services SEO Expert, I craft tailored strategies targeting high-value keywords such as “investment planning,” “business accountants near me,” or “tax consultancy services.” By aligning your website with these search terms, I ensure you attract the right audience and generate high-quality leads.


My Financial Services SEO Services include on-page optimisation to refine service descriptions, client testimonials, and metadata, ensuring your site is search-engine-friendly and compelling to visitors. I also focus on technical SEO, addressing issues like site speed, mobile usability, and secure browsing, creating a seamless experience for potential clients.
For local firms, I implement local SEO strategies to boost visibility in Google Maps and nearby searches, ensuring clients in your area can easily find and contact you. Competitor analysis helps identify opportunities to position your business as a leader in the financial services market.
Whether you specialise in wealth management, insurance, tax advice, or business financing, my SEO strategies deliver measurable results. Let’s create an SEO plan that enhances your visibility, attracts more clients, and builds your firm’s reputation.
With my professional Financial Services SEO Services, you’ll achieve higher rankings, increased traffic, and sustainable growth. Contact me today to optimise your online presence and help your financial business thrive in a competitive industry.

11+
Years of Experience
Growing and refining my skills and processes
60+
Businesses Helped
And dozens of others through audits and training
30+
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
SEO campaigns take a 3-step approach
1. Strategy
I audit your current SEO performance and create a strategy around what technical changes and content should be created based on data.
2. Technical
Using industry-leading tools, I find the sticking points on your website and fix as many as possible to ensure all pages are crawlable.
3. Content
Ongoing work will then consist of content creation and updating, quarterly keyword research, link building, regular audits and reporting.
Why Work With Me?
| Paul Hogg | Alternative Consultant | Agency | |
|---|---|---|---|
| Experience | ✓ Over 11 years of growing SMEs and global brands | ✘ Varies widely starting from just a few months | ✘ Work is often delegated to junior staff |
| Cost Effectiveness | ✓ Pay for my time and experience | ✘ Could waste hours through inefficient processes | ✘ Pay for admin staff, shareholders and other overheads |
| Skillset | ✓ Deep specialism in SEO, PPC and CRO | ✘ Try to cover all topics to get more clients | ✘ Too many specialists dilute accountability |
| Adaptability | ✓ Responsive to business priorities with minimal red tape | ✘ Can struggle in adapting their strategies | ✘ Requires layers of management updates |
| Communication | ✓ Talk to the person actually doing the work | ✘ Can be difficult to reach or not be able to help | ✘ Mostly talking to account managers and salespeople |
| Transparency | ✓ A monthly report with relevant data and insightful commentary | ✘ Can focus on the wrong metrics and not know how to improve | ✘ Easily overwhelms reports with too many metrics and charts |
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H
Offering a Range of SEO Services
Technical SEO
Strategy
Local SEO
International SEO
E-commerce SEO
Lead Generation
WordPress SEO
WooCommerce SEO
Shopify SEO
Magento SEO
HubSpot SEO
Squarespace SEO
Migrations
Mobile SEO
E-commerce Technical SEO
Small Business SEO
Start-up SEO
SEO Management
Outsourcing
