Search Engine Optimisation Services

Freelance Shopify SEO Consultant

Planning, creating and optimising keyword-focused content

Looking to improve your visibility and increase sales on Shopify? As a freelance Shopify SEO consultant, I help eCommerce businesses optimise their store for search engines, turning browsers into buyers. Whether you’re a start-up or scaling fast, I offer tailored Shopify SEO services to match your stage of growth.

Shopify is powerful, but out-of-the-box SEO can be limiting. Common issues include duplicated product pages, weak technical structure, and limited control over templates. That’s where I come in.

I work with you to:

  • Resolve crawl and indexing problems caused by Shopify’s default URL structures
  • Improve site speed, Core Web Vitals and mobile performance
  • Optimise collections, product pages, blogs and navigation for maximum SEO value
  • Create a keyword-driven content plan to target customers at each stage of the buying journey

My Shopify SEO Services Include:

  • Site audits tailored to Shopify’s structure and limitations
  • On-page optimisation for products, collections and blog posts
  • Fixing duplicate content (especially tags and filtering issues)
  • Structured data for product visibility in rich results
  • Content planning to drive traffic organically
  • Ongoing performance tracking via GSC, GA4 and third-party tools

With a freelance consultant, you get direct access to expertise, no junior account managers or generic strategies. I’ll work closely with you to understand your goals, your product range and your audience. Whether you need one-off advice or monthly support, I provide clear, actionable guidance to grow your online store.

I work with UK-based brands across fashion, health, electronics, homeware and more. Each business has unique goals, so I tailor my SEO strategy to reflect your industry, products and seasonal trends.

If your Shopify store isn’t getting the traffic or conversions you expect, let’s change that. My services are flexible, transparent and results-driven, built to support independent eCommerce brands like yours.

11+

Years of Experience

Growing and refining my skills and processes

60+

Businesses Helped

And dozens of others through audits and training

30+

Industries Worked In

Including tech, manufacturing, retail, financial, science and more

How it Works

SEO campaigns take a 3-step approach

1. Strategy

I audit your current SEO performance and create a strategy around what technical changes and content should be created based on data.

2. Technical

Using industry-leading tools, I find the sticking points on your website and fix as many as possible to ensure all pages are crawlable.

3. Content

Ongoing work will then consist of content creation and updating, quarterly keyword research, link building, regular audits and reporting.

Why Work With Me?

 

Paul Hogg Alternative Consultant Agency
Experience ✓ Over 11 years of growing SMEs and global brands ✘ Varies widely starting from just a few months ✘ Work is often delegated to junior staff
Cost Effectiveness ✓ Pay for my time and experience ✘ Could waste hours through inefficient processes ✘ Pay for admin staff, shareholders and other overheads
Skillset ✓ Deep specialism in SEO, PPC and CRO ✘ Try to cover all topics to get more clients ✘ Too many specialists dilute accountability
Adaptability ✓ Responsive to business priorities with minimal red tape ✘ Can struggle in adapting their strategies ✘ Requires layers of management updates
Communication ✓ Talk to the person actually doing the work ✘ Can be difficult to reach or not be able to help ✘ Mostly talking to account managers and salespeople
Transparency ✓ A monthly report with relevant data and insightful commentary ✘ Can focus on the wrong metrics and not know how to improve ✘ Easily overwhelms reports with too many metrics and charts

Recommendations

“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”

Joseph F

“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”

Chris N

“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”

Monalisa C

“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”

Philip T

“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”

Elysha S

“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”

Jon P

“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”

Andra B

“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”

Matthew W

“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”

Anna H

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Offering a Range of SEO Services

  • Lead Generation

  • WordPress SEO

  • WooCommerce SEO

  • Shopify SEO

  • Magento SEO

  • HubSpot SEO

  • Squarespace SEO

  • Migrations