Digital Marketing Services
Freelance Digital Marketing Consultant
Driving profitable leads and sales on your website through SEO, PPC and CRO
With over a decade of experience as a digital marketing consultant, I specialise in helping businesses of all sizes achieve their marketing goals. Whether you’re a start-up, SME, or established enterprise, I provide tailored strategies that drive measurable results and sustainable growth.
My approach begins with understanding your business, audience, and objectives. By conducting thorough market research and competitor analysis, I identify opportunities to enhance your online presence and outperform your competition. From there, I create comprehensive digital marketing strategies that combine the most effective channels, including PPC, SEO and CRO.
As an expert in paid advertising, I craft high-performing PPC campaigns that maximise your return on ad spend. My search engine optimisation (SEO) expertise ensures your website ranks highly for keywords that matter, driving targeted traffic and increasing visibility. I also focus on conversion rate optimisation (CRO), improving the user experience on your site to convert visitors into loyal customers.
What sets me apart is my commitment to data-driven decision-making. By using tools like Google Analytics, Semrush, and HubSpot, I track performance, analyse insights, and refine strategies to ensure ongoing success. My jargon-free communication style ensures you’re always clear on the progress and value of your campaigns.
Over the years, I’ve worked across 30+ industries, helping businesses achieve meaningful growth through tailored digital marketing solutions. Whether you’re looking to launch a new campaign, optimise an existing strategy, or receive expert guidance, I’m here to help.
Let’s work together to build a digital marketing strategy that drives results and positions your business for long-term success. Contact me today to discuss how I can help you grow online.
11+
Years of Experience
Growing and refining my skills and processes
60+
Businesses Helped
And dozens of others through audits and training
30+
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
Digital Marketing Campaigns take a 3-step approach
1. Research
I learn as much about your business or client as possible including target audiences, current performance, goals and targets
2. Strategise
I then tie all the information I’ve gathered into a strategy document with recommendations and estimated impact
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H
FAQ about Digital Marketing
A freelance digital marketing consultant helps businesses grow online by improving their digital presence through SEO, paid ads, content strategy, and analytics — all without the overhead of a traditional agency.
With a freelancer, you get direct access to the person doing the work. That means faster communication, tailored strategies, and no unnecessary layers of account management or inflated fees.
Yes, I regularly collaborate with internal marketing teams and other partners. Whether you need strategy, implementation or audits, I can plug into your current setup seamlessly.
Both. I offer one-off audits, campaign launches and strategy sessions, as well as monthly consulting for businesses that need long-term support and optimisation.
I focus on SEO, PPC (Google Ads), content strategy, website conversion optimisation, and analytics. Everything I do is geared towards improving performance and ROI.
If you want expert-level input without the cost of a full-time hire or agency, then yes. It’s especially effective for SMEs, startups, and growing businesses that need agility and impact.
Covering a Wide Range of Industries
Accountant
Agriculture
Architect
Art
Author
Automotive
B2B
B2C
Bakery
Bank
Barber
Beauty Salon
Bed and Breakfast (BnB)
Builders Merchants
Butcher
Cafe
Car Dealer
Celebrity
Charity
Church
Cleaner
Clothing
College
Commercial Fit-Out
Construction
Cyber Security
Dentist
Department Store
Driving Instructor
Education
Electrician
Energy
Environmental
Estate Agent
Event Planner
Financial Adviser (IFA)
Financial Services
Fintech
Fitness
Florist
Food & Drink
Funeral Director
Gas Engineer
Golf Club
Gym
Hairdresser
Healthcare
Home Improvement
Hotel
Interior Design
Jewellery
Legal
Letting Agent
Lighting
Logistics
Manufacturing
Mortgage Broker
Museum
Nightclub
Non-Profit
Office Design
Personal Trainer
Plumber
Professional Services
Property
Pub
Real Estate
Recruitment Agency
Removals
Restaurant
Retail
Roofing
School
Science
Software as a Service (SaaS)
Solicitor
Spa
Supermarket
Takeaway
Taxi
Tech
Theatre
Therapist
Tourism
Toy
Tradesman
Travel
University
Warehousing
Waste Management
Wellbeing
Wholesale
Yoga
Offering a Range of Digital Marketing Services
- E-commerce Marketing
- International Marketing
WordPress Marketing
WooCommerce Marketing
Shopify Marketing
Magento Marketing
Squarespace Marketing
Marketing Management
White Label Marketing
Small Business Marketing
Outsourcing