Digital Marketing Services
Freelance Financial Adviser (IFA) Digital Marketing Consultant
Driving profitable leads and sales on your website through SEO, PPC and CRO
In the competitive financial services industry, a strong online presence is essential for independent financial advisers (IFAs) to attract clients, build trust, and grow their practice. As a Freelance Financial Adviser Digital Marketing Consultant, I specialise in creating tailored strategies that combine SEO, PPC, CRO, and performance reporting to help financial advisers connect with clients and achieve measurable growth.
With expertise as a Financial Adviser Digital Marketing Expert, I focus on promoting your services to individuals and businesses seeking expert financial guidance and wealth management solutions.
- SEO (Search Engine Optimisation): I optimise your website to rank for high-value keywords such as “independent financial adviser near me,” “retirement planning in [location],” or “wealth management services.” By improving your visibility in search engines, I help attract organic traffic from clients actively searching for financial advice (read more).
- PPC (Pay-Per-Click Advertising): Paid ads offer immediate reach to potential clients. I design and manage Google Ads and LinkedIn campaigns to promote your services, such as pension advice, tax planning, or investment strategies, targeting high-value prospects.
- CRO (Conversion Rate Optimisation): I optimise your website to convert visitors into clients by refining service pages, simplifying contact forms, and crafting compelling CTAs that encourage enquiries and bookings (read more).
- Performance Reporting: I provide transparent, data-driven insights into campaign performance, tracking metrics like traffic, lead generation, and ROI, enabling you to refine your strategy for continued success.
Whether you specialise in retirement planning, investment advice, or corporate financial services, my tailored Financial Adviser Digital Marketing Services help you grow your client base, build credibility, and achieve your business goals. Contact me today to create a results-driven digital marketing strategy that elevates your practice.
11+
Years of Experience
Growing and refining my skills and processes
60+
Businesses Helped
And dozens of others through audits and training
30+
Industries Worked In
Including tech, manufacturing, retail, financial, science and more
How it Works
Digital Marketing Campaigns take a 3-step approach
1. Research
I learn as much about your business or client as possible including target audiences, current performance, goals and targets
2. Strategise
I then tie all the information I’ve gathered into a strategy document with recommendations and estimated impact
Recommendations
“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”
Joseph F
“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”
Chris N
“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”
Monalisa C
“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”
Philip T
“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”
Elysha S
“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”
Jon P
“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”
Andra B
“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”
Matthew W
“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”
Anna H
FAQ about Financial Adviser (IFA) Digital Marketing
With more people researching financial advice online before making decisions, digital marketing is essential for independent financial advisers (IFAs) to attract new clients and build trust. A strong online presence helps you showcase your expertise, highlight client success stories and connect with individuals seeking advice on pensions, investments, and wealth management. Using SEO, PPC, CRO and data-led reporting ensures that your services are visible to the right audience at the right time.
Search Engine Optimisation (SEO) ensures your website appears prominently when people search for financial advice, retirement planning, or independent financial advisers in your area. By creating valuable, informative content and optimising your website for key financial search terms, SEO drives highly relevant traffic and builds authority. This helps potential clients find and choose you over competitors when making important financial decisions.
Yes, Pay-Per-Click (PPC) advertising is highly effective for IFAs looking to generate quality leads. Google Ads and LinkedIn campaigns can target individuals actively seeking financial advice, wealth management or retirement planning services. With the right strategy, PPC can deliver a steady flow of enquiries, ensuring you reach the right audience while maintaining strict control over budgets and return on investment.
Conversion Rate Optimisation (CRO) focuses on making your website as effective as possible in turning visitors into leads or booked consultations. For financial advisers, CRO could involve improving calls to action, simplifying enquiry forms or building trust through client testimonials and case studies. Even small adjustments can significantly increase the number of qualified leads without needing additional advertising spend.
Success is measured through detailed performance reporting that tracks the key metrics that matter to your business. This includes website traffic, enquiry volumes, conversion rates, cost per lead and return on ad spend. By analysing these results regularly, you can refine your strategy, identify new opportunities and ensure your digital marketing continues to generate valuable client enquiries and business growth.
Offering a Range of Digital Marketing Services
- E-commerce Marketing
- International Marketing
WordPress Marketing
WooCommerce Marketing
Shopify Marketing
Magento Marketing
Squarespace Marketing
Marketing Management
White Label Marketing
Small Business Marketing
Outsourcing