PPC Services

Freelance Performance Marketing Consultant

Drive profitable leads and sales from effective paid advertising campaigns

A Data-Driven Approach to Performance Marketing

As a Freelance Performance Marketing Consultant, I specialise in designing and executing data-driven strategies that deliver measurable results. Whether you’re looking to drive traffic, boost conversions, or maximise ROI, my expertise in performance marketing ensures every campaign is optimised to achieve your business goals.

With years of experience as a Performance Marketing Expert, I create tailored strategies that leverage the most effective channels, including PPC, social media advertising, display campaigns, and remarketing. My focus is on generating high-quality leads and sales while ensuring your marketing budget is used effectively.

  • Customised Campaign Strategies: I begin by understanding your business objectives and identifying the right mix of performance channels to target your audience. From Google Ads and Meta Ads to programmatic display, I build campaigns designed to drive results.
  • Optimisation for Conversions: Performance marketing goes beyond clicks—it’s about turning traffic into measurable outcomes. I optimise your ads, landing pages, and CTAs to maximise conversions, whether it’s sales, sign-ups, or enquiries.
  • Data-Driven Decisions: I use advanced analytics to monitor performance across campaigns, adjusting bids, targeting, and creative elements in real-time. My approach ensures continuous improvement and maximum ROI.
  • Detailed Reporting: Transparent reporting is key to understanding your campaign success. I provide in-depth performance insights, tracking metrics such as CTR, CPC, and conversion rates, so you can see the tangible impact of my work.

My Performance Marketing Services are designed for businesses of all sizes, whether you’re scaling your e-commerce store, launching a new product, or growing your service-based business.

Partner with me to build and refine performance marketing campaigns that deliver results. Contact me today to elevate your marketing efforts with professional, results-driven performance marketing expertise.

11+

Years of Experience

Growing and refining my skills and processes

60+

Businesses Helped

And dozens of others through audits and training

30+

Industries Worked In

Including tech, manufacturing, retail, financial, science and more

How it Works

PPC campaigns take a 3-step approach

1. Strategy

I audit any current or previous campaigns and create a strategy around what worked and what should be tested based on data.

2. Build

I then create accounts, write ad copy, create imagery and build structured campaigns and landing pages in line with the strategy.

3. Optimise

Over time I run and analyse experiments on messaging, imagery, placements and targeting to scale return on investment.

Recommendations

“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”

Joseph F

“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”

Chris N

“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”

Monalisa C

“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”

Philip T

“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”

Elysha S

“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”

Jon P

“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”

Andra B

“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”

Matthew W

“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”

Anna H

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