PPC Services

Freelance Remarketing/Retargeting Consultant

Drive profitable leads and sales from effective paid advertising campaigns

A Data-Driven Approach to Remarketing/Retargeting

Turning website visitors into paying customers is a challenge every business faces. Remarketing and retargeting offer the perfect solution, helping you reconnect with potential customers and guide them back to complete their journey. As a Freelance Remarketing/Retargeting Consultant, I specialise in creating tailored campaigns that boost conversions, increase engagement, and maximise ROI.

As a Remarketing/Retargeting Expert, I use data-driven strategies to ensure your ads reach the right audience at the right time, reminding them of your products or services in a way that encourages action.

  • Custom Remarketing Campaigns: I design bespoke strategies tailored to your goals, whether it’s recovering abandoned carts, increasing repeat purchases, or driving awareness for high-value products.
  • Advanced Audience Segmentation: I create targeted audience groups based on behaviours such as page visits, product views, or time spent on your site. This ensures your ads are shown to users most likely to convert.
  • Platform Expertise: I manage campaigns on Google Ads, Meta (Facebook and Instagram), LinkedIn, and other platforms, selecting the best channels for your audience.
  • Engaging Ad Design: By combining compelling ad copy with eye-catching visuals, I craft ads that grab attention and drive clicks, reinforcing your brand message.
  • Conversion Rate Optimisation (CRO): I optimise landing pages to ensure returning visitors experience a seamless path to conversion, whether purchasing, signing up, or enquiring.
  • Performance Reporting: Detailed reports track metrics such as impressions, clicks, and conversion rates, providing actionable insights to refine and improve your campaigns continuously.

Whether you’re an e-commerce store, a SaaS provider, or a service-based business, my tailored Remarketing/Retargeting Services help you recover lost opportunities and grow your revenue. Contact me today to create a results-focused remarketing strategy for your business.

11+

Years of Experience

Growing and refining my skills and processes

60+

Businesses Helped

And dozens of others through audits and training

30+

Industries Worked In

Including tech, manufacturing, retail, financial, science and more

How it Works

PPC campaigns take a 3-step approach

1. Strategy

I audit any current or previous campaigns and create a strategy around what worked and what should be tested based on data.

2. Build

I then create accounts, write ad copy, create imagery and build structured campaigns and landing pages in line with the strategy.

3. Optimise

Over time I run and analyse experiments on messaging, imagery, placements and targeting to scale return on investment.

Recommendations

“As well as being a gent and an absolute pleasure to work with, Paul is hands-on and has a great combination of strategic insight, technical proficiency and creativity that sets him apart from his peers. I would wholeheartedly and confidently recommend Paul to any business needing his skillset and am planning to use him again as a contractor.”

Joseph F

“Paul’s ability to unlock the right path for clients is incredibly refreshing – efficient, easily understood and consistent. A pleasure to work with.”

Chris N

“Paul has a knack for cutting through the noise and delivering results. He’s someone you can trust to manage marketing campaigns with precision and dedication, giving you peace of mind to focus on your business goals.”

Monalisa C

“Whilst I’d love to be able to be knowledgeable enough to write a deep review of Paul’s skills and expertise, PPC & SEO is like techno-wizardry to me! HOWEVER, I can vouch that Paul is a high level wizard. He is incredibly professional, and clearly equally experienced. Paul, I hope you know you’re my life-long go-to for anything SEO and PPC related! I can’t recommend him enough.”

Philip T

“Paul’s expertise in SEO and PPC is unmatched. His strategic approach and attention to detail consistently delivering outstanding results, making him an invaluable asset to any team. I would recommend Paul to anyone who is looking for either SEO or PPC services to enhance their business positioning and audience engagement.”

Elysha S

“Paul’s a highly skilled and diligent performance marketer whose strategic mindset and analytical approach helped consistently drive our campaigns to exceed performance benchmarks. For any business that requires a capable performance marketer with strong analytical skills and a proactive approach to driving business results Paul is your man.”

Jon P

“I had the pleasure of working alongside Paul at Karman Digital where he showcased incredible talent in performance marketing. His strategic knowledge and skills in SEO and PPC are exceptional, driving impressive results for our team. Paul is not only a valuable team member but also a patient mentor, always willing to share his expertise and elevate those around him.”

Andra B

“Paul is an absolute guru and expert when it comes to PPC & SEO. Not only is he an accomplished digital strategist, he is also technically accomplished. His attention to detail when it comes to campaign set up and reporting is second to none. He is my go to for any questions about search engine marketing or paid ads and he would be an asset for any company who works with him.”

Matthew W

“Paul knows his stuff! Thorough and thoughtful, I’ve found Paul to be a great source of knowledge and guidance on PPC, SEO and GA4. He’s happy to explain his thinking and make sound recommendations that deliver results.”

Anna H

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